Resources

Numbers before opinions.

Benchmarks, tools and practical guides for teams that need every lead accounted for.

2011 study

Speed to lead

A 2011 audit of 2,241 firms. Average first response: 42 hours among those who replied within 30 days.

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Latest

Three questions worth testing.

01Why the first hour changes qualificationResponse
02A score from 0 to 100, with the reasonsQualify
03Where answer-engine leads appearAttribute

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Every lead, answered.

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